Online marketing, simply put, is the process of using the Internet to get people’s attention.
The term, broadly applied, can include search engine marketing (SEM), search engine optimization (SEO), paid contextual advertising (such as Google AdWords), social media marketing, targeted banner advertising, link building, classifieds, directories, interstitial ads, email marketing, and mobile advertising.
Online marketing is probably the single most important aspect of running a successful website.
While it’s possible to have a successful site that’s relatively simple, even the best and most sophisticated of websites won’t be successful if no one knows about them.
“If you build it, they will come” might be a viable strategy for a neighbourhood bar, but websites that are not aggressively marketed can’t realize their potential on the World Wide Web.
Green Crescent specializes in Search Engine Optimization and offers consulting in diverse areas such as SEM, online advertising, social media marketing and more.
We can orient our clients and help them put together an optimal online marketing mix that will greatly enhance their opportunity for success.
Need a quote, have a question? Don’t hesitate to contact us today!