We build web businesses
What's the difference between building a website and building a web business?
A high-quality website is not an expense, but an investment… and an important one at that in today’s hyper-wired business environment.
Most businesses spend a considerable amount on sales and marketing – or at least wish that they could.
Letting more people know about what you do is the key to success for any business. Owners and managers are often quite willing to invest thousands, tens of thousands, or even hundreds of thousands or more annually in traditional forms of marketing such as print advertising, billboards, telemarketing, radio, television, mass mailing, and even passing out flyers.
One thing we've come across in our decade of life on the web is that most businesses fail to add their websites to that list. Many businesses underestimate their website's potential as a dynamic advertising tool and revenue generator.
Too many make the mistake to look upon their website as just another expense. Others make the mistake of trying to get a good idea done on the cheap (or perhaps not so cheap) by programmers inexperienced in web business – and usually get results to match. The folks you hire to fix your website typically don't know any more about how to successfully market your business online than the folks you hire to fix your pipes.
It’s ironic because, in the vast majority of situations, the return on investment for a quality website and focused online marketing is manifold better than the ROI for traditional advertising – if you know what you’re doing.
Depending upon the nature of your business, an optimal website can lead to modest increases in revenue or to massive increases, sometimes with a relatively minor capital investment.
What’s more, the investment for an optimally designed website (with proper consulting so that you know what you need to do with it once you have it) will pay itself off, oftentimes quickly.
The biggest mistake a business can make is to think of their website as an expense rather than one of the best investments they can make.
Green Crescent Knows the Business of Web
It doesn't matter whether you have considerable web experience operating online or if you know little about it, Green Crescent can help.
Our experts can help businesses make intelligent decisions in all aspects of website development including branding, choosing a domain name, setting up hosting, creating an intelligent website that integrates with your existing business, user training, creating optimal, targeted content, website maintenance, and consulting on how to grow your business presence online including using online marketing campaigns, search engine optimization, and more.
A properly designed website is a lot more than an interactive business card, it is a dynamic marketing machine that can help one reach new audiences, create new leads, and increase revenues in ways not possible for traditional advertising.
Our team can even help NGOs and non-profits increase donations using the web.
What makes us different is that we want to know about your business – how it works, how it makes money, how much each sale is worth. From there we will analyze your market niche, review query and traffic data, and then create an optimal site for your business or organization. We can even show you how to measure your success quantitatively and what you need to do to hit your site’s revenue possibility frontier.
Our team of project managers, consultants, and web developers understand how to create a profitable online presence for your business - and that's what makes us different from your typical web development firm.
Green Crescent doesn’t just make websites; we make web success.
If you’re an educational institution, government agency or just someone looking for a great website without any interest in revenue enhancement, not to worry, we do that too.
Click here to learn more.